Microsoft has introduced Image Animation, a Copilot-powered feature that transforms static images into engaging video assets using AI-powered templates.
With video consumption rising, this tool helps advertisers repurpose top-performing images and scale across Microsoft’s global video inventory.

The feature is now in global pilot (excluding mainland China) and is available through Ads Studio’s video templates.
Read the full update here: Introducing Image Animation and Performance Comparison for Better Creative and Richer Insights.