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Microsoft Ads Expands Performance Comparison Globally

Screenshot of a performance comparison table for March 2025, showcasing key metrics (clicks, impressions, spend, revenue) for UAE_India_Travelers and Oman_India_Travelers campaigns on Microsoft Ads, with detailed observations below.

Microsoft has expanded Performance Comparison features in Copilot, allowing advertisers to quickly benchmark performance (YoY, QoQ, MoM, WoW, DoD), compare A/B tests, review multi-month trends, and surface top or low performers instantly.

The update is now available worldwide except in mainland China.

Screenshot of a performance comparison table for March 2025, showcasing key metrics (clicks, impressions, spend, revenue) for UAE_India_Travelers and Oman_India_Travelers campaigns on Microsoft Ads, with detailed observations below.

Read the full update here: Introducing Image Animation and Performance Comparison for Better Creative and Richer Insights

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