Google Ads is rolling out new reporting columns to help advertisers compare Demand Gen performance with paid social campaigns.
🔹 View-Through Conversions for better attribution
🔹 Isolated Demand Gen Impact for clearer insights
🔹 Smarter Budgeting with cross-channel comparisons
Now live globally, these updates enhance transparency and decision-making for advertisers.
We already dedicated a post to these new columns. You can read it here: Demand Gen Gets Dedicated Conversion Metrics in Google Ads Beta.
Read the full article here: New ways to help you drive performance with Demand Gen.
