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Bing Tests “Sponsored” Label on Ads

October 4, 2024

Screenshot of a Bing search results page for "SEO." The page features snippets from various articles, a section summarizing key SEO aspects, and an ad for an online ranking tracker. One result in green highlights "Build Up SEO & Keyword Efforts | Search Engine Positioning Seo." Auto Draft options are also available.

Khushal Bherwani shared that Bing is experimenting with a new “Sponsored” label on its ads, replacing the traditional “Ad” label.

Screenshot of a Bing search results page for "SEO." The page features snippets from various articles, a section summarizing key SEO aspects, and an ad for an online ranking tracker. One result in green highlights "Build Up SEO & Keyword Efforts | Search Engine Positioning Seo." Auto Draft options are also available.

Just a quick reminder: Google is also testing the effectiveness of ‘Ad’ and ‘Sponsored’ labels: