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Free Shipping Label in Bing Search Ads

A Google search results page for "laptop" features the first link to Amazon's official site, promoting free shipping on qualified orders. On the right, Bing Ads showcase an advertisement with laptops and a cashback offer, enticing users with attractive deals.

Khushal Bherwani shared that Bing is now showing a new label “Free Shipping for Qualified Orders” message right after URLs in Microsoft Advertising’s search ads. 

This small but strategic feature aims to boost ad engagement by offering quick info on shipping perks, appealing to shipping-sensitive shoppers, and potentially improving click-through rates for e-commerce brands.

A Google search results page for "laptop" features the first link to Amazon's official site, promoting free shipping on qualified orders. On the right, Bing Ads showcase an advertisement with laptops and a cashback offer, enticing users with attractive deals.

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