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WhatsApp Asset Rolls Out to 11 More Countries

Screenshot of a section titled "About message assets" describing how Message assets in Google Ads allows users to configure ad assets or buttons to direct customers to WhatsApp for business communication. The feature is in beta and available in multiple countries.

Google has updated its help page on Message assets, also known as WhatsApp extensions, to announce that these extensions are now available in 11 additional countries. Initially launched in Brazil and India, the feature has now expanded to a wider audience.

Screenshot of a Google search result for "MrMed," featuring a sponsored ad powered by Google Ads for ordering medicine, highlighting the convenience of WhatsApp messaging. A red arrow points to the WhatsApp "Send message" button, emphasizing the user-friendly integration with the WhatsApp Extension.

Although still in beta, it is now available in the following countries:

  • Argentina
  • Brazil
  • Chile
  • China
  • Colombia
  • Hong Kong
  • India
  • Indonesia
  • Malaysia
  • Mexico
  • Peru
  • Singapore
  • Thailand
Screenshot of a section titled "About message assets" describing how Message assets in Google Ads allows users to configure ad assets or buttons to direct customers to WhatsApp for business communication. The feature is in beta and available in multiple countries.

This extension enables advertisers to integrate WhatsApp into their campaigns, providing an additional touchpoint for potential customers to connect with the advertiser.

Just as a reminder, Message assets were first spotted in March 2024.

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