Google TV as a new targeting option for video campaigns
Thomas Eccel observed a new default network option in the video campaigns labeled as Google TV. This option…
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PPC News: Video
301 posts
PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
New Video Subtype: YouTube Interactions
Emir Bayutmuş has identified a fresh addition to YouTube’s advertising options: a video campaign subtype…
Spotlight Moments: Expanding Ad Inventory on YouTube
Spotlight Moments is a dedicated YouTube hub that allows brands to prominently feature their ads across video…
Estimate the Impact of Your Inventory Selection
In Tools and Settings => Content Suitability you can choose what type of Inventory you want to use for your…
Video Views Campaign is rolling out
Dario Zannoni spotted the video views campaign subtype available in his account. This new subtype of a video…
Microsoft Advertising Launches New Video Products
Microsoft Advertising introduces Video and Connected TV ads, allowing users to set up online video and CTV…
Multi-format ads setting on campaign level
In July 2023, the capability to feature up to 5 videos within a single video ad was discovered. Emir Bayutmuş…
Video editing in Shared library
A new functionality to Trim videos has been added to the Shared library in the online Google Ads interface. You…
Ad Strength for Video ads
Google has published an article about its efforts to enhance video ads using AI-powered solutions. Similarly to…
Awareness & Consideration video goals merged
Thomas Eccel spotted that Awareness and Consideration goals for video campaigns have been merged into the…