Video editing in Shared library
A new functionality to Trim videos has been added to the Shared library in the online Google Ads interface. You…
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PPC News: Video
284 posts
PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Ad Strength for Video ads
Google has published an article about its efforts to enhance video ads using AI-powered solutions. Similarly to…
Awareness & Consideration video goals merged
Thomas Eccel spotted that Awareness and Consideration goals for video campaigns have been merged into the…
New video ad format for mobile
Tiago Goncalves spotted a new ad format on mobile while watching YouTube. The example advertisement promotes an…
The Latest Changes for Youtube on TV
Google announced various changes for Youtube on TV. It is testing a new approach to ads on YouTube for TV…
Segment by Format for Video and Demand Gen campaigns
Segmentation by Format is available for Video Ads and Demand Gen Ads. It allows you to see metrics divided by…
Direct Video Upload in Google Ads
Dario Zannoni discovered a new option in Google Ads to upload a video directly via the online interface. This…
New Insights in Video Analytics
Video analytics in Google Ads got new statistics, audience retention by gender, creative or device. The news was…
Smaller Skip Button for Video Ads
YouTube is testing a new ad skip button. Compared to the original version, it is much smaller, more transparent,…
View Rate per Format for Video Ads
Benjamin Vandenberghe pointed out the new columns for video ads: view rate broken down by ad type –…