Creative Preferences For VRC & VVC
Format Preferences were first announced in November 2023, but now it has been confirmed that this will also be…
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PPC News: Video
301 posts
PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Search Lift Launches Externally
Search Lift is a tool available on YouTube TV and on the YouTube Select connected TV (CTV) Lineup that helps…
Headline Character Limit Increased For Video Ads
Google appears to be preparing to increase the character limit for video ad headlines. The current 15-character…
YouTube Launches New YouTube Sponsorships
YouTube has recently unveiled a new feature known as Spotlight Moments and is now introducing another innovative…
Audience Insights For Videos
Patrick Gehn spotted audience insights for videos in the Asset Library. For the insights to be displayed, the…
Call-to-Action Button on YouTube
Thomas Eccel noticed an ad on YouTube on desktop, which features a call-to-action button. Although this button…
Reservation Video Ads Extended in Google Ads
To make more YouTube ads products available for self-service buying, Google launched an easier way to buy…
Video & CTV Campaigns In 20 New Markets
Microsoft has expanded its Video and CTV campaigns and it can be used in 32 markets in total nowadays. Read the…
Improved Streaming Experience
Google has announced various improvements related to ads within the streaming experience: Read the official…
More Formats Available For Video Reach Campaigns
Video Reach Campaigns have been enhanced for more effective reach, now providing the capability to connect with…