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PPC News: Video

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PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.

A YouTube Channel Linking page shows a woman pointing at a connected chart and a green screen with a bicycle. The page explains how to link your YouTube channel to Google Ads and share data like views and engagement with Automatic YouTube Linking.

Automatic YouTube Channel Linking Rollout Begins

Google is notifying advertisers that their Google Ads accounts will be automatically linked with their YouTube…

March 13, 2026

Asset Optimization Layout Updated in Demand Gen

Google Ads has introduced a redesigned Asset Optimization section for Demand Gen campaigns, offering a clearer…

March 12, 2026

A Google Ads email explains an asset optimization upgrade for Performance Max video ads, introducing an AI voice-over feature. It details how the feature works, opt-out instructions, and provides a help center link.

Google Ads Auto-Enables AI Voice for Performance Max

Google Ads is rolling out an AI-driven voice-over feature for Performance Max video ads, aiming to improve…

March 10, 2026

Screenshot of a webpage titled "About auto end screens for video ads" with text explaining auto end screens, a small image of a smartphone displaying a video ad with an end screen, and additional headings with detailed information.

Auto End Screens Rolling Out for Video Ads

Google Ads has introduced auto end screens that add an interactive element to video ads by displaying a screen…

March 10, 2026

A TV screen displays an older couple laughing together while folding laundry in a bright, colorful room with shelves of towels, as a YouTube CTV VRC Non-Skippable Ad plays in the background.

VRC Non-Skippable Ads Now Available on YouTube for CTV

Google has announced the general availability of Non-Skippable ads via Video Reach Campaigns (VRC), enabling…

March 5, 2026

A YouTube video upload screen displays “Video elements” options, including Add subtitles, Add an end screen, Add cards, and Add a quiz. A red arrow points to the “Add a quiz” option.

YouTube Introduces Interactive Quiz Option for Videos

YouTube is rolling out a new “Add a quiz” option within the video elements section during the upload process,…

March 4, 2026

Screenshot comparing original and optimized sponsored result cards for a grocery delivery service, featuring a large green arrow highlighting the optimized Google Ads version and decorative "NEW" text in the top right corner.

Google Ads Adds Landing Page Image Examples for PMax

Google Ads has introduced new example section that show how landing page images are used as ad creatives in…

February 26, 2026

A computer screen displays a Google Creator Partnerships page, a free platform showing YouTube channels with thumbnails, subscriber counts, views, and contact options, along with navigation menus on the left as Google launches new features.

Creator Partnerships Section Now Populated

The Creator Partnerships section in Google Ads was first seen populated with creators, signaling a broader…

February 26, 2026

Screenshot of the Google Merchant Center Next dashboard showing the Video assets page, with sections for video sources, performance stats, and blurred thumbnails of various videos at the bottom.

Video Assets in GMC Now Populated With Videos

Video assets section in the Google Merchant Center is now actively populating with sourced content, after…

February 24, 2026

A smartphone displaying a Google search results page for affordable headphones with AI-powered ads, recommendations, product images, and descriptions on a white background.

Google Reveals 2026 Vision for AI-Powered Ads and Commerce

Google has outlined its direction for digital advertising and commerce in 2026, emphasizing the growing role of…

February 12, 2026