Google Ads Nudges YouTube Into Demand Gen
It’s happening, says Joey Bidner! Google Ads is moving closer to fully integrating Video action campaigns into…
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PPC News: Video
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PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Sitelink Layout Experiment on YouTube
A YouTube ad format spotted by Adriaan Dekker features sitelinks positioned on the right side, highlighted with…
Cost-Per-Hour Pricing For Masthead
YouTube is piloting a Cost-Per-Hour (CPH) masthead, allowing brands to own their top ad space by the hour. This…
Easier Creative Optimization in Demand Gen
Google enhances Demand Gen ads to help brands create more engaging, format-ready assets. These updates help…
VAC to Demand Gen Timeline Updated
Google has shared additional information about the Video Action Campaign upgrade to Demand Gen set for 2025:…
YouTube’s Carousel Test for Demand Gen
Thomas Eccel shared that Google Ads is experimenting with swipeable product carousels on YouTube’s mobile…
YouTube’s New Demand Gen Video Format Targets Mobile Users
Thomas Eccel shared that a new dynamic/expandable Demand Gen video ad format has surfaced on YouTube,…
Target CPV & Multi-Format Ads For Video View Campaigns
Rakshit Shetty shared that Google Ads has announced two major updates:
Simplified Subtype Menu for YouTube Campaigns
Thomas Eccel shared interesting news about the video campaign subtype menu in Google Ads has been updated for a…
Google Testing View-Focused YouTube Ads
Thomas Eccel observed that Google Ads appears to be testing a new YouTube ad format that prominently displays…