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PPC News: Video

284 posts

PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.

A man in a blue blazer sits at a wooden table, using a laptop and holding a smartphone, reflecting on an exciting partnership. The room has modern decor with a plant on the table and a coffee mug beside him. The atmosphere is calm and professional, reminiscent of an InMobi office setup.

Targeting & Bidding Updates for Microsoft’s Video Ads

Microsoft Advertising has rolled out new performance tools for Video ads, similar to recent updates for Display…

November 7, 2024

A digital interface displays the "Quick Import" tab selected, ideal for managing your Google Ads. Below, a list with checkboxes accompanies a table. At the bottom are buttons labeled "Back" and "Start Import," with "Start Import" prominently highlighted in red.

Import Google Video Campaign to Microsoft Ads

Microsoft Advertising allows advertisers to import Video campaigns from Google Ads, simplifying multi-platform…

November 7, 2024

The image displays two video stills. The top shows a man speaking at a workshop with an "Sponsored 0" tag, while the bottom features a woman in a professional setting against the U.S. flag backdrop, also labeled "Sponsored 0." Arrows connect them, hinting at political ads influencing upcoming elections.

AI-Generated Content Labels For Political Ads

Just days before the US elections, Google started labeling political ads containing AI-generated or modified…

October 31, 2024

Two side-by-side screenshots reveal a sneaky small but mighty change in YouTube's ad placement settings. Red arrows point to differences, with "Auto Draft" subtly noted below the updated interface on the right. Text above reads: "Sneaky Small But Mighty Change To YouTube Ads!".

Google Allows YouTube Ads Without Headlines or CTAs

Anthony Higman recently noticed a new flexibility in Google’s video ads, allowing advertisers to skip both…

October 29, 2024

Illustration of a person holding a phone surrounded by network icons with abstract blue shapes in the background, symbolizing connectivity and communication in a digital or social media context.

New Performance Max Features Roll Out for 2024 Season

Ahead of the holiday season, Google has launched new features for Performance Max campaigns. Advertisers can now…

October 26, 2024

A full-screen YouTube image ad for Google Ads showcases a smart lock on a door with Spanish text: "Tu alarma con cerradura inteligente." A green "New!" label pops on the right, highlighting the innovation. The bottom features app icons, integrating Demand Gen strategy seamlessly.

Demand Gen Takes Center Stage with YouTube’s Full-Screen Mobile Ads

A new type of YouTube ads spotted on the YouTube home screen is making waves. This full-screen image ad is part…

October 25, 2024

A Google shopping ad showcases three pairs of shoes: black men's boots by Thursday Boot Company, black Skechers women's shoes, and a white canvas sneaker. Prices are shown alongside customer ratings and store details, echoing Google's testing approach for engaging watchable content.

Videos in Shopping Ads

Google appears to be testing a new feature allowing users to click on a Shopping ad to watch videos. These…

October 24, 2024

A person stands next to a giant smartphone displaying a video player. Surrounding icons, such as a megaphone, bar graph, and lightbulb, symbolize marketing, analytics, ideas—and potential YouTube sponsorships. Red accents highlight this minimalist illustration's vibrant energy.

Simplified Video Experiments for Creative Impact

Google Ads has made it easier to measure the performance of your video ads with a new experiment setup. …

October 23, 2024

A screenshot of a Google Ads page displays "Pmax - Video Enhancement Example Videos now live," featuring tools for text and video customization. A "New!" tag highlights video enhancements on smartphones, showcasing the power of PMax with engaging video examples.

Video Enhancement Examples for Performance Max

Thomas Eccel has highlighted that Google Ads has updated its Performance Max video enhancements by adding…

October 14, 2024

Screenshot of a YouTube video ad for Appsumo, showcasing enticing offers like "10% Off Your First Order." Various software deals are visible, with a prominent call to action: "Shop now" and explore the Auto Draft feature for seamless content creation.

Dynamic Remarketing for YouTube on Desktop

Google has begun displaying products below the companion banner next to their video ad on YouTube’s…

October 14, 2024