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PPC News: Video

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PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.

On a YouTube video call interface, a person gestures with their right hand while holding paper in their left. Below, an affiliate product ad for the NOISE Icon 2 smartwatch showcases Bluetooth and voice assistant features along with its price.

YouTube Product Stickers Are Live

Stikers for YouTube videos were announced during Google Marketing Live 2024 event. Now, Adriaan Dekker and Arpan…

April 5, 2025

Advertisers Appearing Twice in YouTube

Anthony Higman noticed that YouTube is now displaying the same ad twice within a single scrolling session. See…

April 4, 2025

The mobile YouTube app screenshot features a video thumbnail of children playing outside. At the top, menu icons such as All, News, and Podcasts enhance engagement. A mid-screen toy ad from Target leverages Discovery Ads. The bottom displays Shorts and more menu options.

Demand Gen Ads Now Offer More Engagement on YouTube

Anthony Higman pointed out that Demand Gen on YouTube is now expanding after seeing a few seconds of the video…

April 3, 2025

Illustration of a person engaging with a large smartphone displaying a play button, reminiscent of YouTube Shorts. Speech bubbles show a bar graph, megaphone, and light bulb. Red rectangles in the background suggest exclusive placement for targeted multimedia interaction or social engagement.

Google Releases a New Guide for YouTube Shorts Ads

Google has published a comprehensive guide to help advertisers leverage YouTube Shorts ads effectively. The…

March 31, 2025

Illustration of a person with a megaphone standing on a red arrow-shaped staircase pointing upward. A YouTube play button icon is on one of the arrows, symbolizing growth or success in content creation.

Google Made Shorts Views More Transparent

Starting March 31, 2025, YouTube will count a Shorts view every time a video starts playing or replays with no…

March 30, 2025

Screenshot of a YouTube video titled "Elementor: No-Code Websites." The video thumbnail is pink with text "Join The Success, Starting $2.99/mo," and an arrow pointing to it. Video description and details are on the right side.

YouTube Ads Now Support Sitelinks on Desktop

Five years ago, sitelinks were introduced for YouTube in-stream ads on mobile, but they’ve only now started…

March 22, 2025

VAC Duplication Now Defaults to Demand Gen

Brent Neale found that copying a Video action campaign automatically selects an upgrade to Demand Gen. It also…

March 20, 2025

YouTube BrandConnect Presents New Ways to Work with Creators

YouTube BrandConnect lets brands tap into creator influence with Partnership ads, audience insights, and…

March 15, 2025

Screenshot of the YouTube Shopping affiliate program dashboard. The "Creator lists" tab is highlighted, with a menu on the left showing options for free listings, ad campaigns, and promotions. A "Create a list" button is centered, seamlessly integrating GMC insights for enhanced efficiency.

YouTube Shopping Affiliate Program Live in GMC

Arpan Banerjee about how the YouTube Shopping affiliate program is rolling out in Merchant Center Next,…

March 7, 2025

Screenshot of a YouTube Studio page featuring the "Mid-roll ad slots" section. The revamp includes a list with timestamps: 3:00, 5:20, 7:10, and 10:05 on the left. On the right, a sleek video timeline displays marked ad slots with an option to save changes effortlessly.

YouTube Revamps Mid-Roll Ads

Starting May 12, 2025, YouTube is improving mid-roll ad placement for a better viewing experience and higher…

March 4, 2025