Microsoft Advertising Introduces Premium Streaming Campaigns
Microsoft Advertising has quietly launched a new campaign type called Premium Streaming in its online interface,…
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PPC News: Video
298 posts
PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Landing Page Screenshot Spotted Live in a Video Ad
Google is now showing landing page screenshots in Demand Gen video ads. This visual preview feature, recently…
Google Adds Branded Searches as New Conversion Metric
Dario Zannoni spotted a new help page dedicated to Branded searches. a new conversion type announced at GML…
YouTube Pause Ads Show in Both Vertical and Horizontal Formats
YouTube Pause Ads, first announced in March 2024 for YouTube Select, then in April 2025 for Connected TVs, later…
Video Analytics Available in Google Ads
A new video analysis feature is rolling out in Google Ads, giving advertisers deeper insights into video…
Interactive Product Feed Integration Announced for YouTube TV Ads
Google continues to enhance shoppable experiences on YouTube, following the recent addition of QR codes for TV…
YouTube Ads Just Got More Interactive
Adriaan Dekker and Arpan Banerjee just caught a slight update related to sitelinks within video ads on YouTube…
Google Launches Commerce Media Tools for Brands and Retailers
Announced at Google Marketing Live 2025, Google is bringing its Commerce Media suite to advertisers through new…
Video Action Campaign Migration Tool Available
Video Action Campaign campaigns (VAC) will soon be automatically upgraded to Demand Gen, as announced in…
“Dia Show” Format for Product Ads in YouTube Shorts
Google mentioned its effort to make YouTube more shoppable during Google Marketing Live 2025, and now it’s…