Google Expands Brand Controls to Standard Shopping
Ryan Parkes shared that Google has quietly rolled out brand inclusions for standard Shopping campaigns, a…
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PPC News: Shopping
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PPC News Feed is your go-to source for the latest updates on Shopping campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google’s Smart Cropping Can Be Disabled by Support
If your Shopping ads are showing oddly cropped product images, Google Merchant Center’s “Smart Cropping” feature…
Promotion Analytics Now Live in Merchant Center Next
Google has rolled out new performance insights in the Promotions section of Google Merchant Center Next.…
Bid Limits Quietly Added to Max Conversion Value Strategies
Google Ads has introduced bid caps and floors for Max Conversion Value bidding, giving advertisers more control…
Personalize Your Merchant Center Promotions with Audience Targeting
Heidi Sturrock shared that Google Merchant Center now lets you define an audience when setting up promotions,…
Merchant Center for Agencies Simplifies Client Management
Google has launched the pilot phase of Merchant Center for Agencies, a new accout type built to help agencies…
Download Button Quietly Added to Promotions Setup in GMC
A new feature has quietly appeared in the Google Merchant Center promotions setup, a “Download” option that lets…
Melatonin Ads Now Allowed in Germany, France & Spain
Starting in November, Google will update its Unapproved Pharmaceuticals and Supplements policy to allow the…
Looker Studio Adds New Google Ads Metrics for Reporting
Google has expanded the official Google Ads connector for Looker Studio with seven new metrics. Advertisers can…
Automatic Shipping Updates Appear Outside US
Automatic shipping updates, initially launched in the U.S., have now been observed live in European Google…