Bing Tests Shopping Bag Icon in “Shop Now” Button
Microsoft is testing a shopping bag icon next to the “Shop Now” button in Bing’s Search Ads. Previously,…
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PPC News: Search
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PPC News Feed is your go-to source for the latest updates on Search campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
New Labels Added to Vehicle Ads in Bing Search
Microsoft Advertising has introduced new labels for Vehicle Ads in Bing Search , allowing users to learn more…
“Stores Near You” Section in Search For Local Store Suggestions
Google is experimenting with new a headline variation for its local store promotion section, which appears on…
Google Clarifies Ad Placement Rules for AI Overviews
Ginny Marvin, Google’s Ads Liaison, confirmed on X that ads in AI Overviews (AIO) will only appear in one…
Microsoft Advertising Adds AI Tools to Streamline Ad Text Creation
Microsoft Advertising is rolling out new AI-powered features to make ad creation faster and more flexible for…
AI Max for Search Rolls Out in Google Ads Interface
AI Max for Search campaigns, formerly known as Search Max, has officially appeared under its new name in the…
Google Explains How Ads Appear in AI Overviews
Google has published a new help page explaining how ads work within AI Overviews, the AI-generated summaries…
GML 2025: Attributed Branded Searches Coming to Google Ads
Google is introducing attributed branded searches in Google Ads, a new insight designed to help advertisers…
GML 2025: AI Max for Search Campaigns Brings Keywordless Targeting and New Reporting
During GML 2025, Google highlighted AI Max for Search campaigns, officially introduced earlier this month, i as…
GML 2025: Search Takes Action with Agentic Shopping Features
Google is expanding its vision of Search as an active assistant with a new agentic shopping feature. Users can…