Google Ads Cuts Wrong Suspensions by 80%
Google Ads got a lot better at getting suspensions right. They rebuilt parts of the policy system, improved AI…
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PPC News: Policy
286 posts
PPC News Feed is your go-to source for the latest updates on Google Ads policy. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Ads to Ban Phone Numbers With Violation History
Starting December 10, 2025, Google Ads will update its Destination Requirements policy to strengthen enforcement…
Circumventing Systems Now Includes Fake Verification Details
Google has updated its Circumventing Systems policy to explicitly include a new example:Submitting false or…
Sports Betting Ads Allowed on Google TV Masthead in the UK & Brazil
Starting November 13, 2025, Google is updating its TV Masthead format requirements to permit ads related to…
Sweepstake Casinos Now Banned Under Google Ads Policy
Starting October 28, 2025, Google will update its Gambling and Games policy to explicitly ban sweepstake…
New CSAE Policy Strengthens Google’s Stance on Child Protection
Effective October 22, 2025, Google has updated and renamed its Child Sexual Abuse Imagery (CSAI) policy to the…
Melatonin Ads Now Allowed in Germany, France & Spain
Starting in November, Google will update its Unapproved Pharmaceuticals and Supplements policy to allow the…
Google Ads Policy Video Warns Against Dangerous Product & Services Promotions
Google Ads has published a new explainer video detailing its “Dangerous products or services” policy, which…
Google Ads Will Permanently Delete Canceled Accounts After 6 Months
Google has updated its account retention policy. Canceled Google Ads accounts may now be permanently deleted six…
Certification Needed for Prescription Drug Keyword Targeting
Anthony Higman shared that Google Ads has introduced a major policy update for U.S. advertisers. You now need…