Google to Wipe PMax Historical Channel Data
Aleksejus Podpruginas shared that Google is rolling out standardized Channel Performance reports for PMax,…
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PPC News: Performance Max
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PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Introduces In-Platform AI Lifestyle Image Creation
Advertisers running Performance Max and Demand Gen campaigns can now create lifestyle images from basic product…
Negative Keyword Lists Now Available in Some PMAX Accounts
Advertisers are beginning to see support for negative keyword lists in Performance Max campaigns. This…
Segment by Product Data Usage in PMAX Channel Performance
There’s now an expandable row in the Channel Performance report (beta) that gives you a quick summary split…
Gender Exclusions Live in Performance Max
Aleksejus Podpruginas noticed that Google Ads has rolled out gender-based exclusions for Performance Max…
Brand Guidelines Now Default in New PMax Campaigns
Google has completed the rollout of brand guidelines for all Performance Max campaigns created via the Google…
Interactive Product Feed Integration Announced for YouTube TV Ads
Google continues to enhance shoppable experiences on YouTube, following the recent addition of QR codes for TV…
Google Asking For Feedback on Auto-Generated Videos in PMAX
Google is now actively collecting advertiser feedback on its automatically created video assets in Performance…
Google Quietly Expands PMAX Asset Reporting Capabilities
Google Ads is quietly rolling out asset-level reporting, which includes cost and cost per conversion data.…
New Control for Overlapping PMAX & Shopping Campaigns in Microsoft Advertising
Big changes are rolling out for advertisers using both Performance Max and Standard Shopping in the same…