Google Tests 15 Video Asset Slots in Performance Max
Advertisers are spotting signs that Google is testing an increase from 5 to 15 video assets in Performance Max…
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PPC News: Performance Max
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PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Performance Max Gets Asset-Level A/B Testing
Dario Zannoni discovered that Google is testing A/B asset experiments within the same Performance Max campaign.…
Search Theme Limit for Microsoft PMAX Increased to 50
Microsoft Advertising has announced an increase to the search theme limit in Performance Max campaigns,…
PMAX Channel Reporting Now Visible at MCC Level
Google is now surfacing Performance Max Channel Performance reports at the manager account (MCC) level,…
Microsoft Expands Performance Max with New Reporting Tools
Microsoft Advertising has introduced several new capabilities to Performance Max campaigns, giving advertisers…
Social Video Assets Available in PMAX Asset Explorer
Thomas Eccel discovered that Google has rolled out a Social tab for video upload inside asset explorer in…
Search Partners Spotted Live in PMAX Channel Reporting
Google just rolled out a big transparency boost for Performance Max teased in November. You can now see: This…
Text Guidelines Now Fully Documented by Google
Google first announced Text Guidelines for Performance Max and Search (AI Max) campaigns in September 2025, with…
Performance Max Gets Direct Video Uploads
Dario Zannoni spotted that advertisers can now upload video files directly inside “Edit assets,” bypassing…
Social Video Suggestions Now Appear in Performance Max Ad Creation
Google Ads has started surfacing social video assets during ad creation in Performance Max campaigns. These…