Search Themes are now public & with a new limit
In July, Search Themes were spotted in the Performance Max campaigns. Today, they are rolling out in beta. The…
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PPC News: Performance Max
340 posts
PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
New Help Page: Optimization Tips for Performance Max Campaigns
Google has published a new guide on optimization techniques for the Performance Max campaign tailored for every…
Generative AI in Performance Max for U.S. Accounts
At Google Marketing Live 2023, Google presented that AI will be integrated into the asset group creation flow in…
Search Themes in the Table view
Thomas Eccel identified a new addition to Performance Max campaigns in the Table view. There is a new column…
Performance Max for Vehicles available in Google Ads
Last month Google announced the upgrade from Vehicle Ads to Performance Max. This month, Maite Molina noticed…
Gmail Ad Serving Glitch Impacting Performance Max and App campaigns
In late August 2023, Google identified a technical glitch affecting ad serving on Gmail. Initially thought to…
View ideas feature in Performance Max
Thomas Eccel identified a new addition to Performance Max: the “View ideas” feature. By selecting…
Performance Planner Now Supports Performance Max & Demand Gen
Thomas Eccel noted that Google’s Performance Planner, a tool designed for forecasting and assessing…
Search Queries for Performance Max in the interface
In the online interface, in the Insights section, you will now come across search queries for PMAX campaigns.…
News For the Pre-Holidays Season
The pre-Christmas season is here and Google has released some news. The following are mainly related to…