Get Ready for These Performance Max Features in 2025
Google Ads continues to enhance Performance Max with features focused on improved controls, reporting, and…
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PPC News: Performance Max
339 posts
PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
First Look at Customer Retention Goal Setup
Google initially announced the Customer Retention Goal in March 2024, as part of a beta test. An official help…
“Used Since” Column for PMAX Assets
Petra Koucka noticed a new column at the asset level called “Used since“, which shows the date an…
Performance Max Gets a Boost with New Brand Guidelines
Andrew Boyd, Axel Falck, and Crack PPC shared that “Brand Guidelines” for Performance Max feature is…
PMAX Gets a “Source” Column For Search Terms
Google has enhanced the Search Terms Insights in Performance Max campaigns by adding a new “Source”…
Negative Keywords for Performance Max First Seen Live
Joe Shmo discovered the ability to add negative keywords in Performance Max campaigns within his account. This…
Google Offers Free Credits for Trying PMax Campaigns
Dominik Laß got an email about Google now encouraging advertisers to try Performance Max campaigns by offering a…
Conversion Action Targeting at Asset Group Level in PMAX
Thomas Eccel shared that Google Ads is testing a new feature in Performance Max campaigns, allowing optimization…
Performance Max Experiments vs Dynamic Search Ads & Display Ads
Google Ads now allows advertisers to simulate the potential uplift of reallocating budgets from Dynamic Search…
Google Tests New PMAX Feature for Better Brand Traffic Control
Mike Ryan shared that Google is testing a powerful new brand control feature in Performance Max campaigns to…