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PPC News: Microsoft Advertising

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PPC News Feed is your hub for the latest Microsoft Advertising news. No more juggling multiple sources. We gather all the updates, so you don’t have to.

A Microsoft Advertising infographic titled "Best in class SMB retailers over-indexed with spending on a variety of features during holiday season last year." It highlights top click, CTR, and CVR features, showcasing how small and medium businesses can boost growth using various marketing strategies.

Small and Medium Businesses Can Boost Growth This Holiday Season with Microsoft

With nearly 45% of U.S. Consumers planning to spend at least $500 on gifts, small and medium-sized businesses…

August 31, 2024

Four people are gathered around a wooden table working together. Two are using laptops, one is writing on paper, and another is holding a document. A smartphone and a small plant are also on the table.

Advertisers Can Now Adjust UET Cookie Access with Consent Mode

Microsoft Advertising has introduced Universal Event Tracking (UET) consent mode, allowing advertisers to manage…

August 7, 2024

Screenshot of a "Shopping settings" configuration page with sections for Campaign name, Store settings (including country of sale and Google Merchant Center account settings), Products (all products or product groups), and Conversions setup options, now enhanced with Microsoft Advertising features for Video Ads.

Shopping Campaign Setup Now 15% Faster

Microsoft Advertising has improved the setup workflow for Shopping campaigns, resulting in a 10 to 15% reduction…

August 7, 2024

A screenshot of an interface showing a table under the "Assets" section. The table contains columns labeled Asset, Asset ID, Asset type, and Source. One row with the asset "happy" is highlighted, indicating an editable text field with an edit pencil icon—ideal for managing Video Ads via Microsoft Advertising.

Inline Editing is introduced for Responsive Search and Multimedia Ads

Microsoft Advertising has launched inline editing of text assets for Responsive Search ads and Multimedia ads. …

August 7, 2024

Screenshot of a web interface for managing customer attributes. The form displays fields for adding new customer attributes with name, input type, and associated values. Below the form is a table listing attributes like Name, InputType, and ProductCat, designed to streamline your Microsoft Advertising efforts.

Ad Customizers Now Available for Multimedia Ads Worldwide

Microsoft Advertising has expanded Multimedia ads to support ad customizers in all markets and languages. This…

August 7, 2024

Microsoft Partners with IAS for Ad Verification

Microsoft Advertising now offers third-party verification reporting through Integral Ad Science (IAS), ensuring…

August 7, 2024

Screenshot of the Microsoft Advertising platform displaying a campaign creation page for a video ad. The video thumbnail shows a red flower, and below it, the text "92% of consumers." The interface includes sections for Video Ads and display URL, and ad text input fields enhanced by Copilot.

Copilot Expands to Video Ads on Microsoft Advertising

Microsoft Advertising now offers AI-powered video asset recommendations through Copilot. This tool helps create…

August 7, 2024

A woman with curly hair stands in an office, writing on a clipboard. Behind her, a wall displays several photographs and documents. Shelves with binders and files are visible in the background. She appears focused on her task.

Microsoft Ads Boosts LinkedIn Targeting Reach to 27 Markets

Microsoft Advertising has expanded LinkedIn targeting and Similar audiences to 27 markets. Now, it is available…

August 7, 2024

A Microsoft Advertising image titled "Impression-Based Remarketing" with the subtitle "Reach people who have viewed your ads." Text highlights that this feature may not be available to everyone yet and specifies usage with Performance Max, Search, Shopping, and Native campaigns. Recently launched by Microsoft.

Microsoft Launches Impression-Based Remarketing

Microsoft has introduced Impression-based remarketing, marking the beginning of a new era for first-party…

July 28, 2024

A screenshot of the Microsoft Learning Lab interface, highlighting recommendations for new certifications. The courses listed include the Microsoft Advertising Certification program, Display, Native & Video Learning Path, and more. Each course shows duration, certification status, and an "Explore" button. A sidebar displays navigation icons while the header includes search and support options. Below are trending courses in the user's network.

Microsoft Launches Learning Lab 2.0 with New Certifications

In May, Microsoft announced the overhaul of Learning Lab 2.0. Now, it has been unveiled with a revamped…

July 26, 2024