Conversion Setup Gets Direct GTM Integration Option
Google Ads appears to be testing a new “Set up in Google Tag Manager” button directly within the conversion…
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PPC News: Measurement
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Google Unifies Enhanced Conversions Settings
Google Ads has announced upcoming changes to enhanced conversions, combining web and leads into a single on off…
Conversion Value Now Required in Google Ads
Google Ads has introduced a change that requires advertisers to specify a value for each new conversion action.…
Data Manager Adds ActiveCampaign Integration
Google has updated its Data Manager help page to include ActiveCampaign as a supported data source for direct…
Google Now Attributes App Installs to Install Date
Google has updated its conversion attribution for app campaigns. Conversions are now assigned to the day of the…
Google Ads Launches Results Tab for Recommendations
Google has published a new official help page introducing the Results tab in Google Ads Recommendations,…
Data Source Integration Now Available in Conversion Settings
Google Ads is introducing a new beta feature within conversion action details that allows advertisers to connect…
Improved Website Event Data Collection via Tag Manager
Google Tag Manager is enhancing how it collects website event data by expanding automatic tracking for Google…
Data Connection Diagnostics Added to Google Ads
Google Ads has introduced a new data source diagnostics tool within Data Manager, helping advertisers detect and…
Google Tag Gateway Now Supports Akamai Integration
Google has rolled out support for configuring the Google tag gateway with Akamai as the content delivery network…