Demand Gen Uplift Experiments
Google has launched Demand Gen Uplift Experiments, enabling advertisers to measure the impact of adding Demand…
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PPC News: Lead Generation
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PPC News Feed is your go-to source for the latest updates on lead generation advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
“Only bid for new prospects” Prospecting Mode
Google Ads has launched a new “Only bid for new prospects” mode feature aimed at reaching audiences…
Update to Gambling and Games Policy for Ireland Effective July 2026
Google has announced an update to its Gambling and Games policy for the Republic of Ireland, effective July 1,…
Lead Management in Google Ads
Advertisers can now utilize a centralized lead management interface within Google Ads to handle Google-hosted…
Improved Conversion Tracking for Google Ads-Linked Analytics
An update has introduced improved conversion tracking and attribution for Google Ads-linked Google Analytics…
Google Introduces New Prospects Mode
Google has announced New Prospects Mode, designed to help advertisers reach audiences unaware of their brands.…
Booking Link Ads for Search Campaigns For Travel
Google Ads is now showing Booking Link Ads as part of Search campaigns for Travel, following the original…
Display Campaigns Are Migrating to Demand Gen
Display campaigns will be transitioned to the Google Display Network within Demand Gen. This…
Real-Time Policy Reviews in Google Ads
Google has introduced Real-Time Policy Reviews, a feature designed to enhance campaign launch speed and…
GTM Introduces Container Optimization Workflow
Google Tag Manager is rolling out a new container optimization experience focused on faster setup and simplified…