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Update to Cryptocurrencies and Related Products Policy

Update to Cryptocurrencies and Related Products Policy

In August 2026, Google will update its Cryptocurrencies and related products policies to allow the promotion of cryptocurrency exchanges, software wallets, and hardware wallets in Iceland, Liechtenstein, and Norway

Advertisers must be licensed as a Crypto-Asset Service Provider (CASP) under the Markets in Crypto-Assets (MiCA) regulation and comply with local legal requirements.

Screenshot of a Google policy update page about cryptocurrencies and related products, dated August 2026, outlining new regulations and licensing requirements for crypto service providers in Europe.

Read the official help page here: Update to Cryptocurrencies and related products policy.

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