Multi-Party Approval Feature Spotted in Google Ads
Multi-party approval has been spotted in Google Ads. This functionality enhances security for accounts by…
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PPC News: Lead Generation
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PPC News Feed is your go-to source for the latest updates on lead generation advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Ads Updates Conversion Tracking Statuses
Google Ads has updated the conversion actions overview statuses in its recently updated user interface. The new…
Rewards Program Launches on Accelerate with Google
Accelerate with Google introduced its own Rewards program within aims to enhance Google Ads campaigns…
Google Adds New Structured Data for Sales and Categories
Google has updated its Merchant listing structured data to align better with Google Merchant Center…
Google Changes Performance Max Product Reporting
Google is changing how Performance Max product reports work. Starting June 15, 2026, product reports pull data…
Performance Max Introduced Theme Library
Google has expanded the Apply theme to asset group feature in Performance Max with a new Theme Library. When the…
Google Ads Tests Favicons In Sponsored Results Sitelinks
Google is testing the inclusion of favicons in the sitelinks area of Search Ads. Traditionally, favicons appear…
Travel Campaign Placements Unified into Search Campaigns
Search campaigns for Travel are now expanding to include Things to Do and Events verticals in open beta. With…
Examples Added for Text Customization and Final URL
Google has started showing visual examples for Text Customization and Final URL Expansion directly in the Google…
AI Performance Insights Now in Limited Pilot in GMC
A new report called AI performance insights is currently in a pilot phase with select Merchant Center accounts…