Google Expands Loyalty Program Features for Advertisers
Google is expanding its loyalty program features for Merchant Center users, aiming to help retailers strengthen…
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PPC News: Google Merchant Center
145 posts
PPC News Feed is your go-to source for the latest Google Merchant Center updates. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Expands Shopping Ads to 15 New European Markets
Google has announced the launch of Shopping Ads in 15 additional European countries. This rollout will occur in…
Google Updates Shopping Ads Policy on Political Content
Google will introduce stricter guidelines on political content in Shopping ads from April 16. This move brings…
Merchant Center Flags Vehicle Ad Data Quality Issues
Starting in mid April 2026, Google Merchant Center will begin highlighting data quality issues specifically for…
Google Updates UCP With Cart, Catalog, and Loyalty Features
Google has announced new capabilities for the Universal Commerce Protocol, an open standard designed to simplify…
Disabled Buy Button Required for Out-of-Stock Products
Google Merchant Center has updated its landing page requirements for Shopping ads, impacting how retailers…
Google Shopping Rolls Out Sponsored Shops Block
Google is now testing Sponsored Shops blocks within Shopping results, introducing a new format where entire…
Recurring Billing Policy Expanded for Prescription Drugs in the U.S.
Google has announced an update to its recurring billing policy that will take effect on March 31, 2026, allowing…
Google Updates Alcohol Subscriptions Start Date
Google has updated its earlier March 2 announcement about physical goods subscriptions for alcohol and now says…
Subscription Rules for Physical Goods Updated In GMC
Google announced subscriptions for physical goods in Shopping ads in October 2025, allowing eligible U.S.…