Smart Bidding May Benefit From Secondary Conversions
Google recently updated its Conversion Goals documentation, noting that secondary conversions can help algorithm…
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PPC News: Demand Gen
194 posts
PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
AI Video Creation CTA Added to Demand Gen
Google has introduced a new “Create video” button in the Videos section of the Demand Gen campaign…
Image Ads Available in Demand Gen Campaigns
A new feature called “Classic display assets” has been introduced under the newly added Media…
Demand Gen April Drop Presents Two Features
The latest Demand Gen monthly drop has been published, highlighting two new features introduced to the campaign…
Review Delays Impact Google Ads Demand Gen Campaigns
Google Ads is experiencing delays in Demand Gen campaigns as many advertisers report reviews taking over seven…
YouTube and Discover Feed Election Ads Rules Clarified
Google has updated its YouTube and Discover Feed ad requirements to clarify how election ads are treated. The…
Google Launches AI and Creator Tools for Demand Gen
Google has introduced new features for Demand Gen campaigns designed to enhance creative assets and help…
Google Ads API Adds Duplicate Check for Lookalike Lists
Google Ads will enforce new rules to prevent the creation of duplicate Lookalike user lists via the API starting…
Google Tests Sticky Gmail Ads on Mobile
Google is piloting a new ad location inside Gmail on mobile devices. These ads appear as a sticky banner with a…
Asset Optimization Layout Updated in Demand Gen
Google Ads has introduced a redesigned Asset Optimization section for Demand Gen campaigns, offering a clearer…