GML 2026: Measurement Updates for Demand Gen on YouTube
Google has shared new updates focused on improving measurement and attribution for Demand Gen campaigns on…
Browsing Tag
PPC News: Demand Gen
198 posts
PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
GML 2026: Enhancements for Creator Assets in Demand Gen
Google is making it easier for advertisers to integrate creator assets into Demand Gen campaigns. Research shows…
GML 2026: Demand Gen Expands Officially to Google Maps
Demand Gen ads are officially expanding to Google Maps, allowing brands to reach consumers when they are ready…
GML 2026: Demand Gen Gets Improved Gemini Models
Google has significantly upgraded its Demand Gen with the latest Gemini models, enhancing intent signals…
Smart Bidding May Benefit From Secondary Conversions
Google recently updated its Conversion Goals documentation, noting that secondary conversions can help algorithm…
AI Video Creation CTA Added to Demand Gen
Google has introduced a new “Create video” button in the Videos section of the Demand Gen campaign…
Image Ads Available in Demand Gen Campaigns
A new feature called “Classic display assets” has been introduced under the newly added Media…
Demand Gen April Drop Presents Two Features
The latest Demand Gen monthly drop has been published, highlighting two new features introduced to the campaign…
Review Delays Impact Google Ads Demand Gen Campaigns
Google Ads is experiencing delays in Demand Gen campaigns as many advertisers report reviews taking over seven…
YouTube and Discover Feed Election Ads Rules Clarified
Google has updated its YouTube and Discover Feed ad requirements to clarify how election ads are treated. The…