Landing Page Screenshot Spotted Live in a Video Ad
Google is now showing landing page screenshots in Demand Gen video ads. This visual preview feature, recently…
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PPC News: Demand Gen
152 posts
PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Introduces In-Platform AI Lifestyle Image Creation
Advertisers running Performance Max and Demand Gen campaigns can now create lifestyle images from basic product…
Target CPC Live in Demand Gen
Google Ads has started quietly rolling out a new bid strategy called Target Cost-per-Click (tCPC), first spotted…
Google Ads Enhances Lookalike Targeting With New Options
Georgi Zayakov shared that Google Ads has expanded Lookalike Segment capabilities: Great move for brands looking…
New Gmail Ad Format for E-Commerce in Demand Gen
Google is testing a new Gmail ad format that prominently showcases a product in the Promotions feed in Gmail.…
YouTube Pause Ads Show in Both Vertical and Horizontal Formats
YouTube Pause Ads, first announced in March 2024 for YouTube Select, then in April 2025 for Connected TVs, later…
Interactive Product Feed Integration Announced for YouTube TV Ads
Google continues to enhance shoppable experiences on YouTube, following the recent addition of QR codes for TV…
Target CPC Bidding Now Available in Demand Gen
Google has published an official help page on a new bidding strategy called Target CPC for Demand Gen campaigns.…
Google Launches Commerce Media Tools for Brands and Retailers
Announced at Google Marketing Live 2025, Google is bringing its Commerce Media suite to advertisers through new…
Video Action Campaign Migration Tool Available
Video Action Campaign campaigns (VAC) will soon be automatically upgraded to Demand Gen, as announced in…