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PPC News: Demand Gen

215 posts

PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.

Discovery Campaigns Affected by Technical Issues

Google has admitted that it has encountered a technical issue with Discovery campaigns. If you excluded the…

August 31, 2023

Discontinuation of Similar Audiences

Don’t forget that similar audiences have been canceled since 1/8/2023 (already announced in November…

August 31, 2023

Demand Gen campaigns will replace Discovery campaigns

Enrique del Valle shared information that the Demand Gen campaigns announced at Google Marketing Live 2023,…

July 31, 2023

A screenshot of a revamped email inbox shows ads and notifications, primarily from LinkedIn, highlighting connection requests and network invitations. At the top, a Gmail Ads banner displays prominently, emphasizing its new format amidst the usual array of recommendations.

New Gmail Ads Format

There are new ads in Gmail. These are most likely ads from PMAX, as they behave and look completely different…

April 30, 2023

A computer screen displays a Google Ads interface with a focus on the "Products" section, integrating elements of Discovery Campaigns. Various product details, such as titles, availability, and performance metrics, are shown in a grid. Menu options are clearly visible on the left sidebar and top navigation bar.

News for Discovery Campaigns

Google wrote recent news for discovery campaigns: Discovery campaign with product feed available to all advertisers

March 31, 2023