Google Expands View-Through Conversion Optimization for Demand Gen
Google is expanding View-Through Conversion (VTC) Optimization for Demand Gen campaigns, building on the feature…
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PPC News: Demand Gen
194 posts
PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Lowers Demand Gen Budget Recommendation to 10x
Google has updated its Demand Gen bidding documentation, lowering the recommended daily budget for campaigns…
Google Updates Demand Gen VTC Optimization
Google has announced upcoming changes to view-through conversion (VTC) optimization in Demand Gen…
Google Ads Offers Up to $1,500 Credit for Demand Gen
Google Ads is currently offering advertisers a chance to receive up to $1,500 in ad credit when they create…
Google Ads Introduces Budget Panel
Google Ads has introduced the Budget Panel, located in the Performance Max and Demand Gen campaign review page.…
Demand Gen Drops for Holiday Season in July 2026
Google has announced its Demand Gen Drop for July 2026, focusing on enhancing retail best practices ahead of the…
Google Discover Tests Rounded Corners
Google is testing rounded corners for both articles and sponsored results in the its Discover feed. This update…
Business Data Feeds Now Available in Demand Gen Campaigns
Demand Gen campaigns can now utilize business data feeds, allowing dynamic ads tailored to audience preferences.…
Google Ads Demand Gen tROAS Bidding Without Threshold
A new feature allows advertisers to bid without a data threshold for target return on ad spend (tROAS) and…
Demand Gen Gets Animated Images Feature
Google Ads has introduced the Animated Images (Beta) feature for Demand Gen campaigns. This allows static…