Google Emails Advertisers About Demand Gen Lookalike Update
Google has begun sending email notifications to advertisers about an upcoming update to Demand Gen Lookalike…
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PPC News: Demand Gen
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PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Shifts Lookalike Segments to Suggestion Mode
Google is updating how Lookalike segments work in Demand Gen campaigns, moving the default setting from strict…
YouTube Overlays Now Obscure Skip Ad Button
A new YouTube ad format has started appearing where the banner partially covers the Skip Ad button on video ads.…
Faulty Image Cropping Detected in Google’s Discover Ads
Hana Kobzová spotted two ads in her Discover feed using square-cropped images that appear to have originally…
January Demand Gen Drop Expands Video, Search and Travel Features
Google’s January Demand Gen Drop introduces several updates now in general availability Learn more in the…
Google Maps Rolling Out in Demand Gen Channel Control
Google Ads is rolling out Google Maps as a new selectable channel in Demand Gen’s Channel Control settings.…
New Auto Opt-In for Resized Videos in Demand Gen
Google Ads has quietly added a new auto opt-in feature called Resized videos in Demand Gen campaigns under Asset…
Demand Gen Campaigns Get Location Targeting Options
Google Ads has added new location targeting options to Demand Gen campaigns, similar to those already available…
Google Shares Key Demand Gen Tips for 2026 Campaigns
Google has published a new end-of-year update outlining five strategic tips to improve Demand Gen campaigns in…
Demand Gen Gets a Smarter, Guided Setup Flow
Thomas Eccel shared that Google has added a new setup checklist to Demand Gen campaigns, giving advertisers a…