Google Shares Performance Max Tips for the Retail Holidays
Google Ads has released a series of 4 new articles focused on optimizing Performance Max for the retail…
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PPC News: AI
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PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Instant Campaign Overviews with Microsoft’s Summary Chat
Thomas Eccel recently shared that Microsoft Advertising has introduced its Summarize chat based on AI powered by…
New Copilot Features Break Barriers for Advertisers with Disabilities
Microsoft’s Copilot in the Advertising platform is making strides for accessibility, supporting advertisers with…
Audience Targeting Shifted to Signals in Demand Gen
Thomas Eccel spotted that Google recently transitioned Demand Gen campaigns to use signals rather than audience…
Microsoft Copilot Upgrades Ad Tools with New AI Features
Microsoft’s has added new diagnostics and performance snapshots using Copilot AI to save time in campaign…
AI-Generated Content Labels For Political Ads
Just days before the US elections, Google started labeling political ads containing AI-generated or modified…
Help Page on Bidding Exploration Published
In late September, Bidding Exploration was first spotted in Google Ads. It is designed to help advertisers…
Google’s AI Overviews Now in 100+ Countries
Adriaan Dekker recently shared that Google has expanded its AI Overview feature to over 100 countries, giving…
New Performance Max Features Roll Out for 2024 Season
Ahead of the holiday season, Google has launched new features for Performance Max campaigns. Advertisers can now…
Video Generation Now Available in Product Studio in the U.S.
Google has released AI-powered video creation in Product Studio for U.S. Merchants, first announced during…