AI Mode Coming to Google Search on Mobile
Google is rolling out a new “AI Mode” for Search, designed to look like its Gemini AI chatbot. This…
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PPC News: AI
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PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Generating Images with Reference Images and Similar Variations
Google has published a new help page related to enhanced tools for creating and customizing visuals, making it…
AI-Driven Upgrades Coming to Microsoft’s Performance Max
Microsoft Advertising is testing a revamped design for its Performance Max campaigns, aimed at improving…
Google’s AI Overviews Now Featuring Paid Text Ads
Google has begun showing ads in AI Overviews, a feature that has been in the works for months. A recent example…
Google Shares Performance Max Tips for the Retail Holidays
Google Ads has released a series of 4 new articles focused on optimizing Performance Max for the retail…
Instant Campaign Overviews with Microsoft’s Summary Chat
Thomas Eccel recently shared that Microsoft Advertising has introduced its Summarize chat based on AI powered by…
New Copilot Features Break Barriers for Advertisers with Disabilities
Microsoft’s Copilot in the Advertising platform is making strides for accessibility, supporting advertisers with…
Audience Targeting Shifted to Signals in Demand Gen
Thomas Eccel spotted that Google recently transitioned Demand Gen campaigns to use signals rather than audience…
Microsoft Copilot Upgrades Ad Tools with New AI Features
Microsoft’s has added new diagnostics and performance snapshots using Copilot AI to save time in campaign…
AI-Generated Content Labels For Political Ads
Just days before the US elections, Google started labeling political ads containing AI-generated or modified…