Google Renames “Chat” to “Ads Advisor”
Google appears to be testing a name change for its Chat feature within the Google Ads interface. The “Chat”…
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PPC News: AI
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PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Replaces Language Targeting With AI in Search… Or Not?
Spotted by Ezra Sackett, Google Ads will be removing manual language targeting settings from Search campaigns by…
Google Ads Uses AI to Strengthen Invalid Traffic Detection
Google is expanding its use of large language models to better detect and block invalid traffic across its ad…
Google Prepares AI Mode Ad Rollout for Q4
Big shift in paid search strategy: Google is rolling out ads in AI Mode, its conversational search experience.…
AI Max Experiments Introduced in Google Ads
Google Ads has launched a new experiment type designed to simplify testing AI Max features in Search campaigns.…
Locations of Interest Targeting for AI Max for Search Campaigns
Google Ads has rolled out Locations of Interest targeting inside AI Max for Search campaigns. The new option…
Ad Group Settings for AI Max Available in Beta
Google Ads is testing a new “Ad group settings for AI Max” that gives advertisers more control over keyword…
AI Max Search Ads Spotted Live
Nikki Kuhlman recently spotted her search ad with AI Max enabled and shared her observations: Just a reminder:…
Google Introduces In-Platform AI Lifestyle Image Creation
Advertisers running Performance Max and Demand Gen campaigns can now create lifestyle images from basic product…
Brand Inclusions and Exclusions Moving into AI Max
Google Ads is migrating brand inclusions and exclusions into AI Max for all new Search campaigns. Existing brand…