Google Tests AI Support Agent in Contact Us Flow
Google is now testing the use of its Ads Advisor assistant in the “Contact us” flow within the Google Ads Help…
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PPC News: AI
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PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Ads Advisor Now Citing External PPC Sources
Ads Advisor has started referencing third-party content in its recommendations. While reviewing a suggestion,…
New AI-Powered Review Snippets in Search Ads
Anthony Higman spotted a new AI-powered section in Google’s search ads that displays real review snippets…
Google Ads Advisor May Be Mixing Client Data
Some MCC users are reporting that Google Ads Advisor, the new AI chatbot, is mixing context between different…
Text Guidelines Now Fully Documented by Google
Google first announced Text Guidelines for Performance Max and Search (AI Max) campaigns in September 2025, with…
Ads Now Appearing in Google AI Mode Results
Ads are now showing inside Google’s AI Mode results, with examples shared by Greg Sterling and Brodie Clark.…
Google Ads Launches Nano Banana Pro for Smarter Creative Generation
Google Ads is rolling out Nano Banana Pro, a new AI-powered image generation model designed to improve creative…
Google’s First 3-Pack AI Overview Ads Are Here
Google is experimenting with 3-Pack AI Overview Ads, placing three sponsored listings directly beneath the…
Microsoft Ads Expands Performance Comparison Globally
Microsoft has expanded Performance Comparison features in Copilot, allowing advertisers to quickly benchmark…
Copilot-Powered Image Animation Enters Global Pilot
Microsoft has introduced Image Animation, a Copilot-powered feature that transforms static images into engaging…