Microsoft Advertising has unveiled new capabilities to enhance audience targeting across its ecosystem. Advertisers can now reach high-intent audiences throughout their daily routines, leveraging Microsoft’s unique integration of LinkedIn’s professional targeting features. This allows brands to connect with specific professional segments effectively.
Expanded LinkedIn profile targeting enables the formation of tailored audience cohorts based on job seniority, including levels such as CXO, VP, and Director. Additionally, advertisers can create custom lists of companies, such as recent event attendees, for more effective outreach and messaging.
To streamline campaign creation, Microsoft introduced Audience generation, an AI-powered assistant that helps marketers express audience attributes using natural language.
Read the official announcement here: An ads ecosystem built for the AI era.