Locations of Interest Targeting for AI Max for Search Campaigns
Google Ads has rolled out Locations of Interest targeting inside AI Max for Search campaigns. The new option…
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PPC News: AI
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PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Ad Group Settings for AI Max Available in Beta
Google Ads is testing a new “Ad group settings for AI Max” that gives advertisers more control over keyword…
AI Max Search Ads Spotted Live
Nikki Kuhlman recently spotted her search ad with AI Max enabled and shared her observations: Just a reminder:…
Google Introduces In-Platform AI Lifestyle Image Creation
Advertisers running Performance Max and Demand Gen campaigns can now create lifestyle images from basic product…
Brand Inclusions and Exclusions Moving into AI Max
Google Ads is migrating brand inclusions and exclusions into AI Max for all new Search campaigns. Existing brand…
AI Max Search Terms and Landing Pages Report Live
Google Ads has launched a new reporting view for AI Max campaigns. Advertisers can now select “Search terms and…
Smart Bidding Exploration Now Live for tROAS Campaigns
Google Ads has fully launched Smart Bidding Exploration for campaigns using Target ROAS. Advertisers can now…
AI-Generated Product Images “Generated for You” in Google Merchant Center
Dario Zannoni spotted a new Google Merchant Center feature called “Generated for You,” which uses AI to create…
Bulk Image Edits With AI in Assets Library
Dario Zannoni spotted a new help page showing that Google Ads now allows bulk image editing using AI tools in…
Microsoft Pilots Showroom Ads for More Immersive Product Discovery
Microsoft is rolling out a new ad format in the U.S. called Showroom ads, announced in May 2025, designed to…