Asset Optimization Layout Updated in Demand Gen
Google Ads has introduced a redesigned Asset Optimization section for Demand Gen campaigns, offering a clearer…
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PPC News: AI
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PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Ads Auto-Enables AI Voice for Performance Max
Google Ads is rolling out an AI-driven voice-over feature for Performance Max video ads, aiming to improve…
Google Ads Pushes AI Max With Huge Recommendation
A large recommendation card promoting AI Max is now appearing in the Recommendations tab in Google Ads. The…
Google Publishes Help Page for Universal Commerce Protocol
Google has published an official help page detailing how the Universal Commerce Protocol UCP and its UCP powered…
Google Opens Text Guidelines to All Advertisers
Google has expanded beta access for text guidelines to all advertisers in AI Max, across Search and Performance…
Microsoft Advertising Launches Performance Max Course
Microsoft Advertising has introduced a new learning path designed to help marketers maximize results with…
Google Shifts Lookalike Segments to Suggestion Mode
Google is updating how Lookalike segments work in Demand Gen campaigns, moving the default setting from strict…
Microsoft Publishes AI Marketer’s Guide
Microsoft has released an updated edition of the AI Marketer’s Guide, offering marketers a blueprint for…
Google Reveals 2026 Vision for AI-Powered Ads and Commerce
Google has outlined its direction for digital advertising and commerce in 2026, emphasizing the growing role of…
Google Ads Displays AI Max Promotion in Campaign Settings
Google Ads users are starting to see a new promotion highlighting AI Max for Search campaigns directly in the…