In Google Ads we can already create standard Performance Max, and Local Performance Max campaigns. Now comes Performance Max for hotels. As Google stated on 3/7, we will see the news in the following weeks. One campaign will provide advertising in search, in maps, and on YouTube. As for the so-called Hotel Ads, they will be implemented in this campaign until the end of this year.
This campaign will use automatic background creation – texts and images when creating the ad, but the advertiser can check them and possibly modify/replace them.
There will be available a report with data at the level of each hotel too.
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