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Performance Max for Hotels is Coming

In Google Ads we can already create standard Performance Max, and Local Performance Max campaigns. Now comes Performance Max for hotels. As Google stated on 3/7, we will see the news in the following weeks. One campaign will provide advertising in search, in maps, and on YouTube. As for the so-called Hotel Ads, they will be implemented in this campaign until the end of this year.

This campaign will use automatic background creation – texts and images when creating the ad, but the advertiser can check them and possibly modify/replace them.

There will be available a report with data at the level of each hotel too.

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