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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.

A screenshot of a Google Ads interface shows a table listing ad placements, types, networks, and impressions. Labels with arrows highlight "Placement," "Type," "Network," and "Impressions." PMAX Reporting for Search Partners Visibility is featured. The name "Thomas Eccel" appears at the top.

Google Reveals PMAX Placements Incl. Search Partners

A new update to Google Ads reporting has brought increased transparency for advertisers using Performance Max.…

February 17, 2026

A webpage explains using Lookalike Targeting in Google Demand Gen campaigns as a targeting constraint. A yellow info box highlights feature Changes, with several linked resources and a contents list on the page.

Google Shifts Lookalike Segments to Suggestion Mode

Google is updating how Lookalike segments work in Demand Gen campaigns, moving the default setting from strict…

February 16, 2026

Screenshot of a Google Ads help article titled “About the Results tab in Google Ads Recommendations,” explaining how post-apply impact reporting works and what to expect when viewing your campaign performance results.

Google Ads Launches Results Tab for Recommendations

Google has published a new official help page introducing the Results tab in Google Ads Recommendations,…

February 16, 2026

A webpage showing data attribution settings, a manual event under data sources, and a highlighted blue box prompting users to connect a Data Source Integration like BigQuery or MySQL for improved measurement and insights.

Data Source Integration Now Available in Conversion Settings

Google Ads is introducing a new beta feature within conversion action details that allows advertisers to connect…

February 15, 2026

A screenshot of a Google Ads activity log shows a bulk change on Feb 4, 2026, that automatically enables several ad tool security alarms and keyword settings. An "Undo" option appears next to the entry, including updates to paused keywords.

Google Ads Automatically Enables Paused Keywords

A recent observation in Google Ads highlights a new behavior related to the “Low activity system bulk changes”…

February 15, 2026

A Bing search results page for "medical supplies" displays Bing Shopping Ads with product images, prices, and product details—including a red sharps container and oxygen concentrators—ranging from $147 to $2,695.

Underlined Product Titles Spotted in Bing Ads

Microsoft is experimenting with a new design for its shopping ads carousel on Bing Search by underlining the…

February 14, 2026

Three Microsoft Advertising Partner Badges are shown: "Partner" in green, "Select Partner" in purple, and "Elite Partner" in blue, each labeled with "20XX" to indicate the year.

Microsoft Advertising Reveals 2026 Partner Program Updates and Badges

Microsoft Advertising has introduced its 2026 Partner Badges, highlighting Partner, Select Partner, and Elite…

February 14, 2026

A pop-up window displays a slider to select target ROAS for new customers, set at 502%. Below, current and suggested conversion values in DKK are shown, with an explanation of how changes affect conversion value. Options: Cancel and Apply.

ROAS Based Conversion Value Suggestions for New Customers

Google Ads has introduced a feature that suggests conversion values for new customers by referencing your target…

February 13, 2026

A woman with curly hair wearing a light sweater and green pants holds a tablet. She stands in a greenhouse surrounded by plants, appearing focused. The background shows a structure of glass and metal beams with greenery outside.

Microsoft Publishes AI Marketer’s Guide

Microsoft has released an updated edition of the AI Marketer’s Guide, offering marketers a blueprint for…

February 13, 2026

Illustration of a computer monitor with pop-up windows showing text and an alert containing cryptocurrency symbols, including Bitcoin, Ethereum, Litecoin, and others—highlighting Indonesia’s response to the latest Google Crypto Ad Policy.

Google Updates Crypto Ad Policy for Indonesia

Google has announced that in February 2026 it will update its Cryptocurrencies and related products policy to…

February 12, 2026