Location-Based Promotions Enhance Local Ecommerce Campaigns
Ecommerce brands with physical stores can now combine local inventory campaigns with location based promotions.…
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PPC News
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Albertsons Media Collective Joins Google’s Commerce Media Suite
Google has announced a partnership with Albertsons Media Collective, integrating first-party shopper data into…
Google Ads API v20 Sunset Reminder
Google Ads API v20 will sunset on June 10, 2026. Starting on this date, all v20 API requests will begin to fail,…
Image To Animation Now Documented In Google’s Help Center
Google has published an official help page for its new Image to Animation tool in Google Ads, confirming broader…
Google Launches Security Agent for Enhanced Account Hygiene
Google has introduced the Security Agent, an automated service designed to enhance the security of Google Ads…
Image Ads Available in Demand Gen Campaigns
A new feature called “Classic display assets” has been introduced under the newly added Media…
Google Ads API v24 Simplifies Keyword Forecast Metrics
Google has introduced an updated GenerateKeywordForecastMetrics method in Google Ads API v24 to create a more…
Themed Asset Cloning Expands for Mothers Day
Google Ads is now surfacing seasonal prompts for Mother’s Day within Performance Max asset group theming,…
Google Adds App Labs to App Advertising Hub
Google has introduced a new beta feature called App Labs within the App advertising hub to allow…
Demand Gen April Drop Presents Two Features
The latest Demand Gen monthly drop has been published, highlighting two new features introduced to the campaign…