Demand Gen Drops for Holiday Season in July 2026
Google has announced its Demand Gen Drop for July 2026, focusing on enhancing retail best practices ahead of the…
Browsing Category
PPC News
3088 posts
PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Disclaimer Text as the First Ad Description
Google Ads has introduced a change allowing the display of a text disclaimer as the first ad description.…
Target CPA and Target ROAS Are Back
A new layout in Google Ads now displays Target CPA and Target ROAS as direct bidding strategy options. …
Product Clicks Metrics for Products in Google Ads
Google has introduced two new metrics for Product Reporting: Product clicks and Non-product clicks. …
Google Documents Negative Keyword Impact Prediction
Google has published an official help page for negative keyword impact prediction in Performance Max…
Google Ads Adds Copyright Certification Task
A new Copyright Certification task has been added to Google Ads, enabling advertisers to submit applications for…
“Read More” Links on Search on Desktop
Google is testing a “Read more” hyperlink in Search ads on desktop that lets users expand the ad…
Google Ads Launches Lead Journey Mapping Tool
Google Ads has introduced Lead Journey Mapping, a visual drag-and-drop tool designed for lead generation…
Predictive Matching Transitioning to Search Term Matching
Microsoft Advertising is transitioning Predictive Matching to Search term matching within AI Max. This update…
Google Ads Conversion Measurement Doc Updated
Google has made numerous changes to its help document on Google Ads conversion measurements. The updates include…