Google has updated its policy related to Cryptocurrencies and related products. It allows publishers to promote NFT gaming ads.
From September 15, 2023, game advertisers can promote NFT games on the condition that their content doesn’t lean toward gambling. To be eligible, these games should fall under the category of allowing players to buy in-game assets. Examples of these assets might include items such as virtual apparel for characters, enhanced weaponry, or armor that enhances gameplay or helps players progress in the game.
This move by Google signifies a recognition of the growing role of NFTs in the gaming landscape and provides clearer advertising guidelines for developers in this niche.
