As of October 14, 2026, Google has expanded its policies to permit online gambling ads in the Nigerian states of Enugu and Imo. Advertisers targeting these states must obtain licenses from the Enugu State Gaming and Lottery Commission and the Imo State Lotteries and Gaming Authority, respectively.
The updated policy allows ads for a variety of gambling products, including bingo, sports betting, fantasy sports, lotteries, online casino games, and online games. This change increases the number of eligible states in Nigeria to six, including Cross River, Ekiti, Lagos, and Oyo.
Read the official announcement here: Update to Gambling and Games Policy: Nigeria.
