Performance Max Can Now Pre-Fill Asset Groups
Google Ads has introduced a new feature for Performance Max campaigns called pre-fill asset groups. This allows…
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PPC News: September 2026
126 posts
Explore PPC news published in September 2026, curated to help you save time and stay in the loop in the ever evolving PPC world.
Meridian GeoX Launches Globally for Causal Experiments
Google has launched Meridian GeoX, a new open-source geo experimentation library available to all marketers…
Performance Max Help Documentation Overhauled
Google has made a comprehensive update to the Performance Max documentation in Google Ads, adding several new…
‘What Customers Love’ Summary Now Showing on Desktop
Google is now testing a new “What customers love” section in Search ads on desktops, a feature…
Google Expands Waze Ads to 42 Countries
Google has expanded access to Waze Ads beyond the United States, now covering a total of 42 countries. This…
Google Tests Restrictive Match Types in AI Mode
Google has begun testing restrictive match types for regular Search campaigns in AI Mode. This small experiment…
Google Ads API v22 Set to Stop Functioning in October
Google Ads API v22 will sunset on October 7, 2026. As of this date, all requests made through v22 will fail,…
Microsoft Highlights 2026 Holiday Shopping Trends
Microsoft Advertising has released its 2026 Holiday Playbook detailing six key global trends that advertisers…
Google Tests AI Generated Review Summaries Again
Google is testing AI-generated review summaries in Search ads. This enhancement could give users an at-a-glance…
ROAS Targets Recommended in Google Ads
Google Ads users are noticing new recommendations to apply ROAS targets on their campaigns. Advertisers will see…