Google Ads Now Displays Custom Search Term History
Google Ads now displays search history for custom search terms, enhancing advertiser insights into specific…
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PPC News: September 2026
126 posts
Explore PPC news published in September 2026, curated to help you save time and stay in the loop in the ever evolving PPC world.
Phone Call & Offline Conversions Requirements Updated
Google Ads has added new information to its help documentation regarding phone call conversions and offline…
AI Max Revises Keyword Prioritization Rules
Google Ads has added a detailed section to the AI Max help documentation, addressing keyword prioritization…
Google Expands Merchant Center AI Performance Insights
AI performance insights in Google Merchant Center are now available to merchants in Australia, Canada, India,…
Google Ads Tests Collapsible Assets in Search
Google appears to be testing a new feature for displaying additional assets in Search ads. Instead of showing…
Google Tests Prefill Campaign Feature for Demand Gen
Google is testing a new Prefill campaign feature for Demand Gen campaigns. This feature utilizes Google AI to…
AI Mode Tests Serving Regular Search Campaigns
Google is now serving regular pure Search campaigns with restrictive match types in AI Mode, according to…
“Deal” Badge Spotted Live in Google Hotel Ads
Google Hotel Ads now feature a new “DEAL” badge. This badge automatically appears when a hotel…
Google Ads Displays “Audiences” Tag Under Video Assets
Google Ads is now displaying an “Audiences” tag under video assets, enabling advertisers to directly…
Google Ads Updates Personalized Advertising Policy
Starting on October 30, 2026, Google will update its personalized advertising policy for YouTube inventory. This…