Google is now auto-enabling native checkout for products in Google Merchant Center that support the Universal Commerce Protocol (UCP).
This change, announced via email to users, includes compatibility with AI Mode and Gemini.
Advertisers using platforms like Shopify can see their products eligible for direct purchase on Google Search and Gemini without additional setup.
The rollout significantly expands the reach of UCP-powered checkout, initially launched in February.
This update was shared by Menachem Ani and Barry Schwartz.