Google Ads has added two options for loyalty program members within the Customer retention settings.
It’s now possible to bid higher for loyalty program members and show member benefits in eligible countries. These settings appear alongside the existing option to adjust bidding to help reengage lapsed customers.
These additions provide advertisers more ways to prioritize existing high-value customers and highlight relevant loyalty benefits through Google Ads.
This update was uncovered by Arpan Banerjee.
Customer Retention was first spotted live in July 2024.