Local Services Ads (LSAs) are transitioning into the Google Ads UI, addressing long-standing requests from advertisers. This move enables LSAs to operate under Performance Max using pay-per-lead goals, retaining their existing billing model and inventory exclusivity on Search and Maps.
The integration simplifies management for advertisers as they can now handle all their Google advertising in one place, directly within Google Ads.
Key features such as customer messaging will be accessible, enhancing interaction capabilities. However, advertisers cannot access historical performance data post-transition and are advised to download reports beforehand.
Initial account integrations will commence in August with additional phased rollouts going forward, ensuring performance stability and seamless setup using existing parameters from Google Business Profile.
Here’s the official help page: Local Services Ads transition to Performance Max campaigns with pay-per-lead goals.
This update was reported by Ginny Marvin.