Google will update its Limited Ad Serving policy to cover all Google Ads effective August 2026. This policy aims to protect the integrity of the Google Ads ecosystem by limiting impressions of ads likely to result in negative user experiences. Implementation will occur gradually and conclude by 2028.
What is Limited Ad Serving? Ads from unqualified advertisers will be restricted in specific scenarios based on user feedback, the prevalence of abuse, industry trends, and overall compliance with advertising policies. Qualified advertisers, who maintain a good-standing account and comply with policies, will not face limitations.
Best Practices: To qualify, advertisers should ensure full compliance with Google Ads policies, complete advertiser verification, and maintain clear branding to avoid user confusion. Additionally, positive user engagement plays a critical role in maintaining ad visibility.
Detailed best practices cater to different platforms, including Search, YouTube, Gmail, Play Store, and Discover, ensuring that advertisers build trust and comply with specific guidelines relevant to their products and services.
For more details, visit the Google Advertising Policies Help Center.