Starting July 1, 2026, Google will update its Cryptocurrencies and related products policy in France. The platform will no longer accept registration from the AMF’s Digital Asset Service Provider (DASP) for advertising cryptocurrency exchanges and wallets. Instead, all advertisers promoting these services must be authorized as a Crypto-Asset Service Provider (CASP) under the Markets in Crypto-Assets (MiCA) regulation.
This change follows the expiration of France’s transitional period stated in the earlier policy update from April 2025. Advertisers should ensure compliance with the new requirements to continue advertising these products effectively.
Read the official announcement: Updates to Cryptocurrency Advertising Policy in France.