Google is expanding eligible country coverage to support both Shopping ads and free listings in 14 international markets. This rollout will enable merchants to reach new audiences and grow their businesses across several regions.
Starting in July, eligible countries include: Bulgaria, Bosnia and Herzegovina, Croatia, Cyprus, Estonia, Latvia, Luxembourg, Lithuania, Liechtenstein, Moldova, Montenegro, North Macedonia, Malta, and Serbia.
Merchants must comply with local regulations and Google’s advertising policies, with specific restrictions on categories like alcohol, healthcare, and political content.
To participate, merchants need to complete standard Merchant Center onboarding and ensure their product data feeds and languages are appropriately supported.
Visit the official help page: Update to Google Shopping ads and free listings country eligibility.