Starting in July 2026, Google will allow advertisers to add text or visual labels directly within image and video ad creatives generated or modified using AI. This initiative, first announced with other updates last week, aligns with emerging AI transparency regulations in the European Union, India, and New York, which require disclosures for ads containing AI-generated content.
Advertisers can apply labels to their creatives or utilize the new AI label setting available across various Google platforms, including Google Ads, Display & Video 360, and Merchant Center.
Here’s the official help page on Use AI content label settings and disclosures.
Find the official announcement here: Updates to AI labeling requirements (July 2026).