Google Ads now allows advertisers to label videos created or modified using AI. This update is significant due to the upcoming requirement in the European Union starting August 2.
Advertisers can use the new AI use section to indicate whether the video asset was created or edited with AI. This labeling will be applied to ads wherever they are displayed, including areas in the EU, India, and New York state.
This update was surfaced by Marcin Wsół and Felix Duerler.